Behind every consistent brand is a smart content calendar. It's not just a planning tool—it's a strategic weapon.

At Duco İstanbul, our calendars balance storytelling, sales, community, and culture.

1. Start with Pillars

Break your content into 3–5 recurring themes:

• Product Education
• Behind the Scenes
• Testimonials / Social Proof
• Cultural Moments
• Campaign Promos

2. Mix Formats & Intent

Balance visuals, videos, and text.

• Educational carousel
• Trend-based reel
• Poll or AMA

Each week should balance awareness, engagement, and conversion.

3. Use Real Data

Use platform analytics to:

• Find top-performing time slots
• Repurpose evergreen content
• Know what to stop doing

4. Schedule & Adapt

Use tools like Notion, Later, or Buffer. Leave room for real-time content (trends, reactions).

Consistency isn't about rigidity. It's about having a rhythm that's smart, agile, and on-brand.