Likes and comments are just the surface. True brand performance hides in deeper signals.

At Duco İstanbul, we track the metrics most brands overlook.

1. Saves

If someone saves your post, it means they saw value. This is a signal of content utility and potential shareability.

2. DM Replies

Private replies = trust. If people are messaging you based on a story or post, you're building true connection.

3. Profile Clicks

Curiosity is a strong indicator. When someone clicks your profile after seeing your content, they're considering your brand.

4. Completion Rate (Video / Story)

How many people watch until the end? Drop-off shows friction. Completion shows resonance.

5. Website Clicks vs Landing Page Behavior

High clicks but high bounce? Misaligned messaging. Low clicks but high conversion? Niche but qualified.

Data is only useful when you ask the right questions.