One-off influencer posts are forgettable. Long-term creator relationships? They build equity.

At Duco İstanbul, we approach creators as brand collaborators, not just placements.

1. Think Beyond Campaigns

Instead of "one and done," build multi-phase plans:

• Pre-launch teasing
• Launch-day amplification
• Post-launch user content

2. Involve Creators Early

Bring them into product testing, naming, co-creation. When influencers feel invested, their content feels authentic.

3. Measure Brand Equity, Not Just ROI

Track growth in:

• Brand sentiment
• Branded search volume
• Earned content reuse

This is harder to measure—but more valuable long-term.

4. Create a Creator Playbook

Include:

• Brand voice
• Visual guidelines
• Do's and Don'ts

Make it feel like onboarding, not control.

Great creator relationships are built on trust, clarity, and shared goals.